The Carying Place
The Carying Place partnered with us to create a compelling story for their fundraiser. We used our Story Mining process to uncover the perfect brand ambassador. We found brand story gold with Kamilla Wright, a single mother and former homeless teacher who became a proud homeowner through The Carying Place's support. Her heartfelt story deeply resonated with the audience, helping the charity raise a record amount during the event. Watch how identifying the right character can elevate your brand's mission and inspire action.
Back Story
During our two-day shoot for The Carying Place, we had the privilege of interviewing the passionate executive director, whose dedication to helping working homeless families was evident in every word. She shared powerful insights into how the program transforms lives, guiding families toward self-sufficiency. Going behind the scenes, we saw firsthand the impact of the 16-week Thursday evening meetings, where families receive personalized support from their partners.
We also captured Kamilla Wright, a graduate of the program, as she taught her class, showcasing the transformative power of The Carying Place’s program.
Client
The Carying Place
Year
2024
