JRECK Subs

With countless sub shops vying for attention, JRECK Subs stands out thanks to its rich history and deep community roots. Founded nearly 60 years ago by a group of schoolteachers, this upstate New York institution is more than just a sandwich shop—it's a legacy. As the new owners embark on an exciting expansion, they recognized the power of their unique story. We brought it to life with a drool-worthy brand marketing video series that highlights their heritage, quality, and vision, creating an irresistible brand narrative that sets JRECK Subs apart from the competition

  • "You definitely hit the mark!"

    Matt Darrah, Owner, Fresh Start Franchising

  • "The video perfectly captures the JRECK story and does an amazing job of showcasing why everyone LOVES JRECK Subs!

    Rachel Wheeler, Director of Marketing, Fresh Start Franchising

Back Story

How do you capture a brand story that spans over 50 years in just two minutes? You start at the beginning, of course. We tracked down the last surviving founding member, Charlie Lehman, who’s retired in South Carolina. Oh, the stories he told—what a character! But there's more to this brand story than just the past. We’re pumped to share this drool-worthy tale of history and the exciting future ahead.

Client
JRECK SUBS

Year
2024

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