Unlocking the Power of Brand Storytelling: Insights from our Inaugural Masterclass
Are you a party-goer or a party-thrower? In my mind, you’re either one or the other. I’m a party-goer, so the idea of hosting Storymore’ first-ever Storymore Brand Story Masterclass was a bit terrifying! I wasn’t nervous about presenting or worried that the participants would not benefit. After all, I know the power of story! My fear was that no one would show up. How sad is that? I should probably unpack those feelings, but that is for another time. I was determined to work through the discomfort to help businesses and organizations unleash the power of brand storytelling! And now I am excited to offer the service to YOUR team in the comfort of your own office!
Before I get to the news of our new in-house corporate training, I want to tell you what happened at the class. People actually showed up (whew, what a relief)! In fact, the inaugural Brand Story Masterclass was filled with incredible people brimming with passion, heart and purpose. There was magic in the room at The Loading Dock. Stories have that effect!
It was a day of sharing and connecting. We intentionally wanted to keep the group small to allow for one-on-one attention. We also had terrific guest speakers who spoke about visual storytelling and how to use AI to enhance brand stories. The goal was to provide the skills needed to build a compelling brand story to grow sales and increase visibility, but participants left with even more, and I did too!
“ “I recommend that if you’re struggling with marketing your business, or simply want encouragement, that you reach out to Storymore. Sloane made for a professional, “safe” environment to share ideas while providing take-home tips that have already enhanced our business’ efforts.”
You can see from the feedback that the content was helpful, but the true magic came from the relationships that were made during the day. It was wonderful to watch the participants learn and grow from one another by sharing theirstories. We are truly better together! The networking continued during our sponsored Sip & Social Hour following the Master Class. We enjoyed delicious apps from The Lemon Tree and refreshing adult beverages from BlackBird Brewery.
“The Storymore workshop was absolutely fantastic and far exceeded my expectations! Sloane and her team are a wealth of knowledge and the whole experience and enthusiasm gained from it are invaluable. Sloane inspired me to leave the workshop and draft my “WHY” in a way that encouraged me so much that I gained my largest customer shortly after it!”
Thank you to our newly certified brand storytellers for digging deep to unearth your brand story gold!
The event was so successful that we are launching in-house corporate training in 2024! Let us teach your entire sales and marketing team how to craft a brand story that will increase sales, target new customers and create a deeper connection with your desired audience. Please reach out to learn more!
