Brand Storytelling: 5 Simple Steps
Capturing a person’s attention is incredibly challenging in this fast-paced world. It’s hard enough to get our loved ones to look up from their devices, never mind a stranger (ie: your desired audience).
We are bombarded by thousands of marketing messages each day. So how do you get your target audience to listen?
Luckily, you already have the answer! Your brand story has the power to attract and retain attention and create meaningful connections that will help your business grow.
Craft a Brand Story in 5 Simple Steps
Brand storytelling is a compelling narrative that begins by identifying the heart of your organization.
There are five critical elements to creating a powerful brand story.
1. Character - Every good story has a strong character. A character can be a person, place or thing. The most effective character is one in which your target audience can relate to, but other times, the best character is a source of aspiration or inspiration - like the character in this marketing video Storymore produced for White Street Brewing.
2. Conflict - A good story always includes a bit of conflict. What problem are you trying to solve for your audience? In this City Pier Seafood video crafted by Storymore, the conflict involves a busy mom who wants to serve her family healthy, delicious meals - that are also easy to prepare.
3. Resolution - How can your service/product solve the problem? In this Mitchell Heating and Cooling brand story produced by Storymore, the resolution focuses on generations of trustworthy service.
4. Emotion - An emotional component is critical in brand storytelling. We remember stores with an emotional impact. In this INE brand story, Storymore focused on how a job change - can change a life.
5. Call to Action - You won’t find a “Call to Action” in a traditional story, but it’s a critical element in brand storytelling.. Don’t miss the opportunity to ask the audience for their business.
Messages delivered by story are 22% more memorable than just facts.
Good luck storytellers! And let us know if you want us to bring your brand story to life!
