I’ve seen firsthand how the right story can move people to action. At The Carying Place, we helped tell Kamilla’s story—a single mother and school teacher who overcame homelessness, with the support of this non-profit. By working together with the charity leadership to select her as the focus, we crafted a narrative that resonated deeply with the audience.

As a TV reporter, one of the most important parts of my job was asking the right questions. The same is true when crafting a standout brand story? As a brand journalist, here are some of the game-changing questions I ask my clients.

Five Elements of Brand Storytelling - Your “brand story” is the power to create long lasting meaningful connections are you to grow your business. Here’s how…

What is the secret to obtaining media coverage for your business? The good news is – there isn’t any secret. You can get coverage by following these basic steps.